The book is structured into three key sections: The first section, Agricultural Extension, lays the foundation by introducing the concept of entrepreneurship and its relevance in agriculture. It explores the characteristics, competencies, types, and functions of entrepreneurs. Furthermore, it highlights the need for entrepreneurial development to empower youth and promote agripreneurship. The second section, Agricultural Economics, delves into the strategic aspects of entrepreneurship. Topics such as environmental scanning, opportunity identification, product/service selection, policy support, institutional roles, and funding mechanisms are thoroughly covered. This section guides readers through the critical steps involved in establishing and running an enterprise, including planning, registration, and project formulation. The third section, Agribusiness Management, focuses on managing agricultural enterprises efficiently. It encompasses vital areas such as enterprise, production, personnel, financial, marketing, and crisis management. These chapters aim to enhance the managerial competencies of aspiring entrepreneurs and equip them to face the complexities of agribusiness in a competitive environment. This book caters to undergraduate students of agricultural and allied sciences, particularly those pursuing courses in entrepreneurship development and agribusiness management as per 6th Dean’s committee. We hope that this book serves as a valuable guide and inspires young minds to take up entrepreneurial ventures in the agricultural domain, thereby contributing to sustainable livelihoods and rural prosperity.

• Introduction
• Characteristics of Entrepreneurs, Entrepreneurial Attributes/ Competencies
• Types of Entrepreneurs
• Functions of an Entrepreneur
• Entrepreneurial Development
• Environmental Scanning and Opportunity Identification
• Identification of Product/Service
• Infrastructure and Support Systems – Good Policies
• Schemes of Entrepreneurship Development
• Role of Financial Institutions and Other Agencies in Entrepreneurship
Development
• Steps Involved in Functioning of an Enterprise
• Selection of Product/ Service
• Selection of Form of Ownership; Registration, Selection of Site
• Capital Sources, Acquisition of Manufacturing Know How, Packaging and Distribution
• Planning of an Enterprise, Project Identification, Selection and Formulation of Project;
Project Report Preparation
• Enterprise Management
• Production Management
• Material Management
• Personnel Management
• Financial Management
• Marketing Management
• Crisis Management